A study by global firm ManpowerGroup asked workers what they want out of a career. The information in the resulting report may help employers better recruit and retain talent.

The shortage of qualified, available candidates is not a problem unique to the landscape industry. ManpowerGroup’s Talent Shortage Survey found that such shortages are at a record high around the world, and the US is near the top of the list when it comes to difficulty in filling positions. Skilled trades topped the list of roles that are the most in-demand.

In studying this issue, researchers also tried to identify ways to close that skills gap. They looked at four generations and what each of them looks for in an ideal workplace. Across the board, more pay topped the list of what it would take to attract and retain qualified talent. Flexibility, especially with work hours, was also important to most groups, as was a position that is stimulating and allows them to put their skills to the test.

But for employers struggling to raise salaries to a level that brings in the best candidates, it’s interesting to note that additional benefits were often valued as much as cash. Offering bonuses, unlimited time off, or subsidizing continuing education can be part of a competitive compensation package.

Personalized assessment and goals setting was also important to building a strong team. It keeps workers challenged—an important factor for all groups surveyed—and makes them feel valued.

As workers age, the ability to advance and to work for a strong brand becomes less important, while conveniences like a shorter commute become more valued. To retain those employees, listening to them and responding to their changing wants and needs is key to retention.

Access the full report at go.manpowergroup.com/talent-shortage