In this age of special interest politics, trade associations, industry groups and business concerns face a difficult, but not impossible, task of impacting the public policy/political process to protect and enhance their business goals. What is often missed by groups and trade associations is the power and influence they already possess but do not take advantage of. Local contacts have great influence! Members in trade associations and industry groups can have a significant influence on the legislative process and legislators by creating relationships with local representatives and engaging in the political process.