As the summer winds down, landscape companies still seem as busy as ever. But even though there are projects yet to be completed, now is a good time to make a record of all the great work you and your team have done to date. Those successes may become award nominations or promotional pieces for your business.

Review your notes
Start a file of projects you feel are noteworthy. Did your crew solve a particularly challenging irrigation issue for an HOA? Earmark that project so that you can find it later. Were you proud of the outdoor kitchen and dining room installed in a backyard? While it’s fresh in your mind, write down your achievements and record details that you feel make the work award-worthy.

Look at award criteria
Take some time to review the categories and criteria for awards—whether they be industry awards like The ELITEs or local “best of” recognition. Looking at it now, while you are working on projects, can help you match the right job to the right nomination.

Get quality photographs
Take plenty of photos. Whether a foreman snaps some shots with a smartphone or you hire a professional, make sure the images demonstrate your accomplishments. Shooting for a “best use of color” award? Get plenty of colorful shots in addition to photos of the beautiful hardscape your crew installed. Beautiful landscape photos are valuable, but if you want to be recognized for your irrigation management work, take photos of the tools you used as well.

When nominations open for industry awards, you’ll be ready to submit your applications. You’ll also have a good record of your company’s work that you can use in marketing materials, on your website, and in client proposals.

Read more in this issue of Colorado Green NOW: