Will PereiraFebruary 2017

It’s trade show season for the green industry, and it’s the time when businesses prepare for what is sure to be a busy spring. As we head into this hectic time, I ask you to pause to look at the year ahead and see how you can be part of the greater community.

I hope that you’ll join colleagues and fellow ALCC members at ProGreen EXPO, which promises to provide education and inspiration for the months ahead. Dr. Lance Secretan’s keynote address, “The Spark, the Flame and the Torch,” is meant to inspire us to lead—to lead at the job site, to lead among peers, and to lead in the community.

After the talk, stop by the ALCC booth at the EXPO and learn how we are working to lead our industry into the future. I encourage you to ask about the Landscape Career Pathways Program and see how you can get involved in attracting and educating the next generation of young people. This exciting program is growing, and we need the support of all members as we groom the future leaders of the landscape industry.

ProGreen will also be a time of leadership transition. Don’t miss the ALCC Member Reception on February 8th, where you can say thank you and bon voyage to Kristen Fefes, who will be ending her 18-year tenure to embark on an overseas adventure with her family. And stop by the ALCC booth to hear more about our next Executive Director, whom we will announce shortly.

With a new Executive Director on board and tremendous enthusiasm driving the Pathways program, 2017 is shaping up to be a year of new directions and new goals. I’m look forward to realizing those goals and growing our businesses together.

We’re also looking forward to recognizing the accomplishments of our members. Judging is underway for The ELITE Awards, which shine a spotlight on those who lead our industry in design, technical skill, business acumen, and more.

ALCC offers many opportunities to become a leader or to learn how to lead better. Reach out to the board or to ALCC staff to see how we can help you realize your leadership potential through education, advocacy, or networking.

Will Pereira, BrightView
ALCC President

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