Will PereiraJune 2017

Is your work focused on raising the bar or merely getting the job done?

Right now, most landscape companies are deep into the busiest time of year, and it can be a struggle to keep up with consumer demand for services. When you factor in some of the extreme weather we’ve experienced around the state, it can result in a team that is overwhelmed and making the best effort to simply meet the minimum standard.

But don’t fall into the habit of simply “getting by.” When business is good, you have an opportunity to build client relationships that will help you weather the more difficult times when business is slower. Take a moment to look at your situation and determine how to go from “sufficient” to “superlative.” Sometimes it can be a little change—like noting on your voicemail greeting and web site that you are not taking on new projects until fall, or that you will return calls within 48 hours. Setting expectations with consumers can go a long way to protecting your professional reputation.

Other times, you might need more substantial improvements in your workflow processes. Call on your peers for advice and support. You might be surprised at how willing and open colleagues can be, sharing tips and their own coping mechanisms for navigating business challenges.

This month, ALCC members in the Northern and Southern chapters can look for that peer support at networking happy hours. Or reach out to ALCC staff to connect you with a fellow member who has dealt with the same issues you are facing. From one-time calls for advice to ongoing mentorship, your trade association is here to help you build a stronger business.

One of the ways we offer that support is through legislative advocacy on behalf of the landscape industry. ALCC is active in advocacy efforts at the local, state, and national levels. I invite you to add your voice to the discussion and participate in those efforts.

In July, ALCC will lead a Colorado delegation to NALP’s Legislative Days on the Hill. Please consider joining me to meet your legislators and make your concerns heard on Capitol Hill. It’s also a tremendous opportunity to network with industry colleagues across the nation. If you are able to join us, please let us know by contacting John McMahon at 303 757-5611 so that we can include you in our meetings.

If you are unable to travel to DC for advocacy, you can still support the effort from Colorado with letters, phone calls, and tweets to your representatives. Follow the LAB for the latest information on the issues at stake and actions that you can take to support the landscape industry.

We are stronger when we work together. Stay connected with your trade association. Give a little of your time through advocacy, networking, or volunteering, and I am sure you’ll get more in return. 

Will Pereira, BrightView
ALCC President

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