Will PereiraMarch 2017

The green industry enjoyed a great ProGreen EXPO last month, and many of us left the conference energized about the season ahead. With the trade shows winding down, we turn our focus to preparing our business for the spring workload.

It’s a great time to take advantage of all that ALCC has to offer you as a member: reliable wage data, certification testing, and more. I also encourage you to look at two studies that showcase the impact of our industry in Colorado. “The Hidden Value of Landscapes” details the tremendous return on investment that landscapes offer—yet they use just 3% of our state’s total water. An updated study also demonstrates the economic impact of the landscape industry in our state.

As our industry grows and more companies expand into year-round work, spring no longer marks the beginning of the work year but a time of transition. We may be on the minds of more consumers in spring—and those phones will soon start ringing often—but behind the scenes most of us have been at work all winter in different capacities.

This spring also marks a huge transition for ALCC. As we bid a grateful farewell to Kristen Fefes, we welcome our new Executive Director, John McMahon, to begin the next phase of our organization.

With Kristen’s departure, we are losing a passionate leader who has spent nearly two decades cultivating relationships and making ALCC stronger. And now we are excited to have found in John a person who will no doubt lead our organization with the same passion.

John comes from a diverse background in complex organizations, with 14 years of private and non-profit leadership. He has spent much of his life in Colorado and in the mountains, and his passion for his home state and for the outdoors led him to ALCC. We are confident that his unique mix of experience and his personal interests related to nature make John a great fit for our industry. With a facility tour, chapter happy hours, and related events in the coming weeks, you’ll have an opportunity to meet him face-to-face.

I look forward to leading ALCC into the next era, and I encourage you to join me. There are many opportunities to be involved, and I or any staff member would be happy to discuss how we can best use your strengths to serve the landscape industry. If you’re undecided about long-term involvement, I invite you to get involved with your peers at an Annual Day of Service project. Contact ALCC at 303 757-5611 to learn more about the project closest to you.

Will Pereira, BrightView
ALCC President

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