Will PereiraNovember 2017

During the second week of October, members of the ALCC State Board of Directors met with ALCC staff and representatives from member companies for the 2018 fall leadership forum. With the help of an experienced strategist, the team developed an insightful and actionable strategic plan to guide ALCC for the next five years.

ALCC’s mission remains the same: to help Colorado landscape companies have successful businesses. The vision of how we continue to do that has been refined. The board has approved a Vision 2023 initiative to grow membership, support the growth of our workforce, encourage sustainability, increase profitability, improve the reputation of our industry, and promote careers in landscape. ALCC staff will now develop and execute key initiatives that will help achieve the vision’s strategic objectives. 

Those strategic objectives are:

  • Grow ALCC membership, enhancing our relevance and value to members throughout the state
  • Gather data, insights, and research to resolve key issues
  • Increase the professionalism of the Colorado landscape industry
  • Grow the labor force in Colorado
  • Encourage sustainability as a business-building effort
  • Increase our impact on public policy through advocacy efforts

Each of these objectives is key to achieving our overall vision and mission. By focusing on these goals, the ALCC board can effectively track and evaluate our progress.

I am encouraged and energized by this five-year strategic plan, and I hope that you’ll join me in helping us reach our vision for the Colorado landscape industry. Whether it’s through a board or committee position or through micro-volunteer efforts like calling your representative about related legislation, there are opportunities for all of us to participate in moving our trade association forward. Contact ALCC staff at 303 757-5611 to learn more about a volunteer effort that fits your personality and your availability.

Will Pereira, BrightView
ALCC President

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